Regional Marketing Manager salary, National
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The BLS May 2025 median for Marketing Managers in National is $166,790 per year. Official BLS figures, released 2026-05-15. Public results. Request the PDF or saved report below.
Recruiter's read: what do the published figures mean for Regional Marketing Manager in National?
Real Estate Headhunters reads Regional Marketing Manager in National through BLS occupation 11-2021, Marketing Managers, rather than treating the niche title as a separately surveyed job. The May 2025 annual median for Regional Marketing Manager in National is $166,790; its broader mapping means the occupation and its limits belong beside this offer budget.
Regional Marketing Manager in National has a published middle-half band from $123,020 at the lower quartile to $216,410 at the upper quartile in May 2025. The $93,390 difference for Regional Marketing Manager in National is the width of that reported band, not a recommended automatic raise or a measure of candidate seniority.
Regional Marketing Manager in National shows $90,260 at the tenth percentile and $293,610 at the ninetieth percentile. The lower-tail gap for Regional Marketing Manager in National is $32,760, versus $77,200 above the upper quartile; the upper published tail is wider, which describes dispersion but does not explain its cause.
The national benchmark for Regional Marketing Manager in National is the cross-industry distribution, with published employment of 395240 for SOC 11-2021. The employment figure for Regional Marketing Manager in National counts workers in Marketing Managers, not only property management employees carrying this niche title, so it cannot be presented as a count of available candidates.
For Regional Marketing Manager in National, the two comparison metros are selected by published employment, not geographic proximity: New York-Newark-Jersey City, NY-NJ reports $192,840; Los Angeles-Long Beach-Anaheim, CA reports $171,900. Those May 2025 comparisons for Regional Marketing Manager in National use SOC 11-2021 on the same annual basis, without substituting a different job to obtain a convenient number.
The prior annual median for Regional Marketing Manager in National was $161,030 in May 2024, compared with $166,790 in May 2025. The new-minus-old difference for Regional Marketing Manager in National is $5,760; it compares two survey distributions, not the pay rise of a tracked worker or a forecast.
For Regional Marketing Manager in National, the highest exact published national medians among the loaded real-estate, building-service and fund industry rows are Real Estate (NAICS 531000), $138,630; Real Estate (NAICS 531000), $138,630. These May 2025 industry figures for Regional Marketing Manager in National are national cuts, not an industry-pay ranking inside National, because the loaded industry source does not cross-tabulate that local market.
Regional Marketing Manager in National uses BLS straight-time gross wages, which include base rates, guaranteed pay, commissions and production bonuses but exclude discretionary or nonproduction bonuses. For an offer benchmarked to Regional Marketing Manager in National, state overtime, on-call pay, relocation support and housing discounts separately because OEWS excludes them; the $166,790 median does not price those additions in National.
NAA CAM means Certified Apartment Manager. Florida CAM is the community association manager license, an example of state licensing where required. In accounting titles, CAM means common area maintenance. These are not interchangeable.
What wages did BLS publish?
The BLS May 2025 median for Marketing Managers in National is $166,790 per year. This is the mapped occupation, not a separate survey of Regional Marketing Manager.
Broader occupationRegional Marketing Manager maps to Marketing Managers (11-2021), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
SOC 11-2021 Marketing Managers
The published median is $166,790. The middle half of reported wages runs from $123,020 to $216,410.
| Published percentile | Wage |
|---|---|
| 10th | $90,260 |
| 25th | $123,020 |
| Median | $166,790 |
| 75th | $216,410 |
| 90th | $293,610 |
Mean: $177,770. Employment: 395,240.
The published median is $80.19. The middle half of reported wages runs from $59.15 to $104.04.
| Published percentile | Wage |
|---|---|
| 10th | $43.39 |
| 25th | $59.15 |
| Median | $80.19 |
| 75th | $104.04 |
| 90th | $141.16 |
Mean: $85.47. Employment: 395,240.
This wage is equal to or greater than $115.00 per hour or $239,200 per year. A cell marked “or more” is a threshold, not an exact value.
What BLS wages include and exclude
Wages for the OEWS survey are straight-time, gross pay, exclusive of premium pay.
Included
- Base rates
- Commissions
- Cost-of-living allowances
- Deadheading pay
- Guaranteed pay
- Hazard pay
- Incentive pay
- Longevity pay
- Over-the-road pay (Mileage)
- Piece rates
- Portal-to-portal rates
- Production bonuses
- Tips
Excluded
- Attendance bonuses
- Back pay
- Clothing allowances
- Discounts
- Draw
- Holiday bonus
- Holiday premium pay
- Jury duty pay
- Meal allowances
- Nonproduction bonuses
- On-call pay
- Overtime pay
- Relocation allowances
- Severance pay
- Shift differentials
- Stock bonuses
- Tool/equipment allowances
- Tuition reimbursements
- Uniform allowances
- Weekend premium pay
BLS wage definitions. Benefits and discretionary bonus are not base wage benchmarks.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. SOC 11-2021 Marketing Managers, National. Released 2026-05-15.
Markets where BLS publishes this occupation
| Metro | Median annual | 25th to 75th | Employment | Location quotient |
|---|---|---|---|---|
| Miami | $135,870 | $103,220 to $194,660 | 7530 | 1.05 |
| Orlando | $143,220 | $101,360 to $205,960 | 3420 | 0.95 |
| Tampa | $159,990 | $112,750 to $229,740 | Not published by BLS | Not published by BLS |
| Chicago | $165,340 | $127,450 to $213,290 | 17400 | 1.52 |
| New York City | $192,840 | $156,020 to $246,000 | 54730 | 2.27 |
| Raleigh | $167,640 | $129,860 to $213,930 | 2390 | 1.27 |
| Dallas | $155,460 | $110,040 to $207,790 | 16320 | 1.59 |
| Northern New Jersey | $192,840 | $156,020 to $246,000 | 54730 | 2.27 |
| Los Angeles-Long Beach-Anaheim, CA | $171,900 | $130,560 to $221,920 | 18550 | 1.16 |
| Boston-Cambridge-Newton, MA-NH | $213,910 | $169,070 to $269,300 | 11940 | 1.74 |
| San Francisco-Oakland-Fremont, CA | $220,480 | $174,750 to $309,110 | 11170 | 1.85 |
| Houston-Pasadena-The Woodlands, TX | $153,030 | $109,990 to $200,950 | 8930 | 1.07 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $181,260 | $141,220 to $233,290 | 8900 | 1.12 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $166,310 | $121,320 to $213,550 | 8270 | 1.12 |
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | $184,390 to $318,910 | 7300 | 2.53 |
| Austin-Round Rock-San Marcos, TX | $164,920 | $121,130 to $212,050 | 7170 | 2.18 |
| Seattle-Tacoma-Bellevue, WA | $175,850 | $129,990 to $230,740 | 6720 | 1.27 |
| Atlanta-Sandy Springs-Roswell, GA | $163,500 | $126,300 to $207,160 | 6700 | 0.91 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $173,040 | $131,270 to $215,390 | 6480 | 1.31 |
| Denver-Aurora-Centennial, CO | $182,470 | $150,860 to $223,040 | 4220 | 1.03 |
| Phoenix-Mesa-Chandler, AZ | $132,580 | $122,660 to $172,000 | 4060 | 0.67 |
| Portland-Vancouver-Hillsboro, OR-WA | $172,610 | $126,470 to $215,250 | 4050 | 1.32 |
| Charlotte-Concord-Gastonia, NC-SC | $166,200 | $129,070 to $206,250 | 3830 | 1.11 |
| San Diego-Chula Vista-Carlsbad, CA | $174,840 | $132,130 to $228,110 | 3790 | 0.97 |
| St. Louis, MO-IL | $137,900 | $103,520 to $186,970 | 3540 | 1.04 |
| Baltimore-Columbia-Towson, MD | $140,180 | $104,350 to $193,180 | 3430 | 1 |
| Salt Lake City-Murray, UT | $139,830 | $105,600 to $184,950 | 3420 | 1.63 |
| Detroit-Warren-Dearborn, MI | $149,310 | $111,160 to $195,460 | 3370 | 0.7 |
What changed since the last release
These are two published distributions, not a projection or a same-worker pay-rise measure. Changes in coverage, sampling or area boundaries can affect comparison.
| May 2024 | May 2025 | New minus old, arithmetic only |
|---|---|---|
| $161,030 | $166,790 | $5,760 |
Prior source: BLS OEWS May 2024, released 2025-04-02. Prior area label: U.S.. Check BLS boundary notes before treating these as an unchanged market.
National pay by industry
Industry rows cover payroll employment classified in that industry, nationally. They do not isolate this niche title, and contractors may sit in another industry.
| Industry, exact BLS name | NAICS | P25 annual | Median annual | P75 annual | Employment |
|---|---|---|---|---|---|
| Construction of Buildings | 236000 | $97,240 | $128,230 | $171,240 | 3100 |
| Residential Building Construction | 236100 | $87,750 | $115,970 | $156,000 | 1320 |
| Nonresidential Building Construction | 236200 | $102,910 | $137,500 | $186,980 | 1780 |
| Real Estate | 531000 | $100,440 | $138,630 | $198,500 | 4960 |
| Real Estate | 531000 | $100,440 | $138,630 | $198,500 | 4960 |
| Management of Companies and Enterprises | 551000 | $133,830 | $172,580 | $220,780 | 52430 |
| Management of Companies and Enterprises | 551100 | $133,830 | $172,580 | $220,780 | 52430 |
| Facilities Support Services | 561200 | $94,550 | $103,230 | $151,350 | 150 |
| Investigation and Security Services | 561600 | $88,410 | $135,210 | $182,660 | 400 |
| Investigation, Guard, and Armored Car Services | 561610 | $95,690 | $137,500 | $173,640 | 200 |
| Security Systems Services | 561620 | $81,090 | $122,240 | $191,920 | 200 |
| Exterminating and Pest Control Services | 561710 | $89,110 | $90,730 | $190,380 | 50 |
| Landscaping Services | 561730 | $68,760 | $99,440 | $137,880 | 90 |
The pay ladder
These related assignments use different SOC occupations. BLS does not turn a percentile into a seniority level.
- Leasing Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Leasing Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Lease-Up Leasing Specialist · SOC 41-9022 Real Estate Sales Agents Broader occupation
Lease-Up Leasing Specialist maps to Real Estate Sales Agents (41-9022), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Centralized Leasing Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Centralized Leasing Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Director of Leasing, Multifamily · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Director of Leasing, Multifamily maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Commercial Leasing Director, Owner-Side · SOC 11-2022 Sales Managers Broader occupation
Commercial Leasing Director, Owner-Side maps to Sales Managers (11-2022), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Retail Leasing Manager · SOC 11-2022 Sales Managers Broader occupation
Retail Leasing Manager maps to Sales Managers (11-2022), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Specialty Leasing Manager · SOC 11-2022 Sales Managers Broader occupation
Specialty Leasing Manager maps to Sales Managers (11-2022), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Leasing Consultant · SOC 41-9022 Real Estate Sales Agents Direct match
The work of Leasing Consultant fits SOC 41-9022, Real Estate Sales Agents. BLS includes workers across industries and employers, not just real estate.
Highest published metro medians
| Metro | Role median annual | Employment | Location quotient |
|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | 7300 | 2.53 |
| San Francisco-Oakland-Fremont, CA | $220,480 | 11170 | 1.85 |
| Boston-Cambridge-Newton, MA-NH | $213,910 | 11940 | 1.74 |
| Billings, MT | $212,760 | 160 | 0.68 |
| Trenton-Princeton, NJ | $208,440 | 1250 | 2.04 |
| Topeka, KS | $205,310 | 190 | 0.63 |
| Boulder, CO | $199,570 | 630 | 1.29 |
| Worcester, MA | $199,280 | 590 | 0.67 |
| New York-Newark-Jersey City, NY-NJ | $192,840 | 54730 | 2.27 |
| Greeley, CO | $190,410 | 100 | 0.34 |
Top-coded and suppressed medians cannot be ranked as exact wages. Location quotient measures employment concentration, not relative pay or cost of living.
Lowest published metro medians
| Metro | Median | Employment | Location quotient |
|---|---|---|---|
| Morgantown, WV | $80,200 | 60 | 0.37 |
| Santa Fe, NM | $88,390 | 70 | 0.47 |
| Hot Springs, AR | $92,100 | 40 | 0.44 |
| Fort Smith, AR-OK | $93,990 | 90 | 0.35 |
| Cape Girardeau, MO-IL | $94,750 | 50 | 0.45 |
| Tuscaloosa, AL | $96,520 | 60 | 0.2 |
| Lebanon, PA | $97,940 | 40 | 0.31 |
| Montgomery, AL | $99,040 | 100 | 0.24 |
| Victoria, TX | $99,440 | 40 | 0.4 |
| Dothan, AL | $99,440 | 30 | 0.2 |
Pay relative to local wages
The ratio divides this occupation's median by the all-occupations median in the same area. This is not purchasing power. Location quotient measures employment concentration, not pay.
| Metro | Role median annual | All-occupations median | Role / local median | Employment | Location quotient |
|---|---|---|---|---|---|
| Billings, MT | $212,760 | $49,060 | 4.34× (arithmetic) | 160 | 0.68 |
| Topeka, KS | $205,310 | $49,540 | 4.14× (arithmetic) | 190 | 0.63 |
| Dover, DE | $182,640 | $46,690 | 3.91× (arithmetic) | 50 | 0.31 |
| Dalton, GA | $162,010 | $42,210 | 3.84× (arithmetic) | 80 | 0.49 |
| Great Falls, MT | $177,930 | $46,510 | 3.83× (arithmetic) | Not published by BLS | Not published by BLS |
| Myrtle Beach-Conway-North Myrtle Beach, SC | $143,450 | $37,930 | 3.78× (arithmetic) | 110 | 0.31 |
| Fayetteville-Springdale-Rogers, AR | $175,260 | $46,610 | 3.76× (arithmetic) | 810 | 1.16 |
| Burlington, NC | $164,770 | $44,010 | 3.74× (arithmetic) | 80 | 0.47 |
| Rocky Mount, NC | $162,220 | $43,960 | 3.69× (arithmetic) | 60 | 0.4 |
| Cheyenne, WY | $183,540 | $51,540 | 3.56× (arithmetic) | 30 | 0.27 |
Top-coded and suppressed medians cannot be ranked as exact wages. Location quotient measures employment concentration, not relative pay or cost of living.
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Pick a timeOther covered markets
All BLS areas are available in the public tools. These links show this occupation's largest metro employment markets.
- Northern New Jersey
- Los Angeles-Long Beach-Anaheim, CA
- Chicago
- Dallas
- Boston-Cambridge-Newton, MA-NH
- San Francisco-Oakland-Fremont, CA
- Houston-Pasadena-The Woodlands, TX
- Washington-Arlington-Alexandria, DC-VA-MD-WV
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
- Miami
- San Jose-Sunnyvale-Santa Clara, CA
- Austin-Round Rock-San Marcos, TX
- Seattle-Tacoma-Bellevue, WA
- Atlanta-Sandy Springs-Roswell, GA
- Minneapolis-St. Paul-Bloomington, MN-WI
- Denver-Aurora-Centennial, CO
- Phoenix-Mesa-Chandler, AZ
- Portland-Vancouver-Hillsboro, OR-WA
- Charlotte-Concord-Gastonia, NC-SC
- San Diego-Chula Vista-Carlsbad, CA
- St. Louis, MO-IL
- Baltimore-Columbia-Towson, MD
- Orlando
- Salt Lake City-Murray, UT
- Detroit-Warren-Dearborn, MI
Questions about these figures
What does the $166,790 median mean for Regional Marketing Manager in National?
For Regional Marketing Manager in National, May 2025 reports that median for SOC 11-2021, Marketing Managers. The broader mapping for Regional Marketing Manager in National is not a separately surveyed niche title in this area.
What band can we use to discuss an offer for Regional Marketing Manager in National?
The reported middle-half band for Regional Marketing Manager in National is $123,020 to $216,410 on an annual basis. Those two points for Regional Marketing Manager in National describe SOC 11-2021, not an instruction to pay a particular candidate either endpoint.
Can we claim an industry premium inside National for Regional Marketing Manager?
The industry cuts used for Regional Marketing Manager in National are national, while the local comparison is cross-industry. That separation for Regional Marketing Manager in National means the $166,790 local median cannot establish an industry premium within this area.
Is the prior figure for Regional Marketing Manager in National a forecast?
The May 2024 comparison for Regional Marketing Manager in National is an earlier published survey cell, not a projection. The current May 2025 figure for Regional Marketing Manager in National is $166,790; both reference periods remain visible.
Related pay tables
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- Regional Marketing Manager in Northern New Jersey
- Regional Marketing Manager in Los Angeles-Long Beach-Anaheim, CA
- Data source and mapping methodology
- Regional Marketing Manager in Miami
- Regional Marketing Manager in Tampa
- Regional Marketing Manager in Orlando
- Regional Marketing Manager in Raleigh
- Regional Marketing Manager in New York City
- Regional Marketing Manager in Dallas
- Regional Marketing Manager in Chicago
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What else should you ask before starting this search?
What does the $166,790 median mean for Regional Marketing Manager in National?
For Regional Marketing Manager in National, May 2025 reports that median for SOC 11-2021, Marketing Managers. The broader mapping for Regional Marketing Manager in National is not a separately surveyed niche title in this area.
What band can we use to discuss an offer for Regional Marketing Manager in National?
The reported middle-half band for Regional Marketing Manager in National is $123,020 to $216,410 on an annual basis. Those two points for Regional Marketing Manager in National describe SOC 11-2021, not an instruction to pay a particular candidate either endpoint.
Can we claim an industry premium inside National for Regional Marketing Manager?
The industry cuts used for Regional Marketing Manager in National are national, while the local comparison is cross-industry. That separation for Regional Marketing Manager in National means the $166,790 local median cannot establish an industry premium within this area.
Is the prior figure for Regional Marketing Manager in National a forecast?
The May 2024 comparison for Regional Marketing Manager in National is an earlier published survey cell, not a projection. The current May 2025 figure for Regional Marketing Manager in National is $166,790; both reference periods remain visible.
Salary methodology. Official data retrieved 2026-10-07.
CAM has different meanings. NAA CAM is the Certified Apartment Manager credential. The Florida community association manager license is a separate license, cited here as an example of state licensing. In commercial budgets, CAM means common area maintenance. We check the credential or license relevant to the opening, where the state requires it.