Marketing Coordinator, Retail Center salary in Santa Fe, NM
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The BLS May 2025 median for Market Research Analysts and Marketing Specialists in Santa Fe, NM is $60,560 per year. Official BLS figures, released 2026-05-15. Public results. Request the PDF or saved report below.
NAA CAM means Certified Apartment Manager. Florida CAM is the community association manager license, an example of state licensing where required. In accounting titles, CAM means common area maintenance. These are not interchangeable.
What wages did BLS publish?
The BLS May 2025 median for Market Research Analysts and Marketing Specialists in Santa Fe, NM is $60,560 per year. This is the mapped occupation, not a separate survey of Marketing Coordinator, Retail Center.
Broader occupationMarketing Coordinator, Retail Center maps to Market Research Analysts and Marketing Specialists (13-1161), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
SOC 13-1161 Market Research Analysts and Marketing Specialists
The published median is $60,560. The middle half of reported wages runs from $48,360 to $81,390.
| Published percentile | Wage |
|---|---|
| 10th | $47,170 |
| 25th | $48,360 |
| Median | $60,560 |
| 75th | $81,390 |
| 90th | $99,370 |
Mean: $68,340. Employment: 150. Location quotient: 0.43.
The published median is $29.12. The middle half of reported wages runs from $23.25 to $39.13.
| Published percentile | Wage |
|---|---|
| 10th | $22.68 |
| 25th | $23.25 |
| Median | $29.12 |
| 75th | $39.13 |
| 90th | $47.77 |
Mean: $32.86. Employment: 150. Location quotient: 0.43.
This wage is equal to or greater than $115.00 per hour or $239,200 per year. A cell marked “or more” is a threshold, not an exact value.
What BLS wages include and exclude
Wages for the OEWS survey are straight-time, gross pay, exclusive of premium pay.
Included
- Base rates
- Commissions
- Cost-of-living allowances
- Deadheading pay
- Guaranteed pay
- Hazard pay
- Incentive pay
- Longevity pay
- Over-the-road pay (Mileage)
- Piece rates
- Portal-to-portal rates
- Production bonuses
- Tips
Excluded
- Attendance bonuses
- Back pay
- Clothing allowances
- Discounts
- Draw
- Holiday bonus
- Holiday premium pay
- Jury duty pay
- Meal allowances
- Nonproduction bonuses
- On-call pay
- Overtime pay
- Relocation allowances
- Severance pay
- Shift differentials
- Stock bonuses
- Tool/equipment allowances
- Tuition reimbursements
- Uniform allowances
- Weekend premium pay
BLS wage definitions. Benefits and discretionary bonus are not base wage benchmarks.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. SOC 13-1161 Market Research Analysts and Marketing Specialists, Santa Fe, NM. Released 2026-05-15.
National comparison
Santa Fe, NM and National use the same SOC 13-1161. The metro annual median is $18,200 below the national median, by subtraction of the published figures.
The published median is $78,760. The middle half of reported wages runs from $58,350 to $108,310.
| Published percentile | Wage |
|---|---|
| 10th | $43,390 |
| 25th | $58,350 |
| Median | $78,760 |
| 75th | $108,310 |
| 90th | $155,480 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. SOC 13-1161 Market Research Analysts and Marketing Specialists, National. Released 2026-05-15.
Markets where BLS publishes this occupation
| Metro | Median annual | 25th to 75th | Employment | Location quotient |
|---|---|---|---|---|
| Miami | $78,990 | $56,830 to $99,560 | Not published by BLS | Not published by BLS |
| Orlando | $72,860 | $52,370 to $103,270 | 8780 | 1.07 |
| Tampa | $75,210 | $52,580 to $95,610 | 8420 | 1.01 |
| Chicago | $80,400 | $62,160 to $105,710 | 30970 | 1.19 |
| New York City | $100,520 | $76,510 to $130,700 | 79290 | 1.44 |
| Raleigh | $78,980 | $59,640 to $111,720 | 6470 | 1.5 |
| Dallas | $75,240 | $59,240 to $102,490 | 20900 | 0.89 |
| Northern New Jersey | $100,520 | $76,510 to $130,700 | 79290 | 1.44 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 | $64,060 to $120,960 | 39390 | 1.09 |
| Boston-Cambridge-Newton, MA-NH | $102,390 | $78,060 to $134,140 | 32310 | 2.07 |
| San Francisco-Oakland-Fremont, CA | $123,250 | $82,510 to $170,560 | 24120 | 1.76 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $87,160 | $65,730 to $123,760 | 21090 | 1.16 |
| Atlanta-Sandy Springs-Roswell, GA | $79,030 | $55,000 to $120,020 | 19920 | 1.19 |
| Seattle-Tacoma-Bellevue, WA | $102,170 | $74,930 to $161,120 | 18030 | 1.49 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $79,420 | $61,260 to $109,350 | 17600 | 1.05 |
| Denver-Aurora-Centennial, CO | $99,040 | $70,310 to $129,570 | 17000 | 1.83 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $97,910 | $69,700 to $128,360 | 16760 | 1.48 |
| Houston-Pasadena-The Woodlands, TX | $67,370 | $47,840 to $93,070 | 14480 | 0.76 |
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 | $97,510 to $212,330 | 12710 | 1.94 |
| Phoenix-Mesa-Chandler, AZ | $74,590 | $53,380 to $100,600 | 12220 | 0.89 |
| Detroit-Warren-Dearborn, MI | $77,100 | $55,990 to $103,240 | 11710 | 1.06 |
| Charlotte-Concord-Gastonia, NC-SC | $82,930 | $62,320 to $125,710 | 9500 | 1.21 |
| Austin-Round Rock-San Marcos, TX | $80,460 | $60,560 to $104,280 | 8270 | 1.11 |
| Salt Lake City-Murray, UT | $64,670 | $45,510 to $86,990 | 8250 | 1.73 |
| Portland-Vancouver-Hillsboro, OR-WA | $85,350 | $62,850 to $124,900 | 8130 | 1.16 |
| Cincinnati, OH-KY-IN | $75,750 | $56,950 to $100,780 | 7080 | 1.11 |
| St. Louis, MO-IL | $74,130 | $51,060 to $99,630 | 6980 | 0.9 |
| Kansas City, MO-KS | $72,580 | $56,080 to $98,990 | 6920 | 1.09 |
Recruiter's read
Recruiter's read, qualitative: Marketing Coordinator, Retail Center is a hiring brief, not a BLS category. Check lease documents, owner reporting, leasing tools and tenant handoffs. The mapped wage distribution describes a wider labor market. It does not price your specific property, shift or reporting line. Use the published figures as context, then discuss what the job really requires.
What changed since the last release
These are two published distributions, not a projection or a same-worker pay-rise measure. Changes in coverage, sampling or area boundaries can affect comparison.
| May 2024 | May 2025 | New minus old, arithmetic only |
|---|---|---|
| $55,440 | $60,560 | $5,120 |
Prior source: BLS OEWS May 2024, released 2025-04-02.
What to keep separate in the pay package
BLS straight-time gross wages include base rates, guaranteed pay and production bonuses. Discretionary and other nonproduction bonuses are excluded. Keep the base offer and any separate bonus terms clear. OEWS excludes overtime and on-call pay. Ask whether the assignment carries an on-call obligation and describe its pay separately. Housing benefits and rent discounts are not a reason to subtract an assumed amount from the published wage. BLS excludes discounts. A vehicle allowance and an expense reimbursement need their own explanation; do not silently add them to this base-pay comparison. Benefits and relocation terms should be stated separately. These notes explain the survey definition, not an estimate of total compensation.
National pay by industry
Industry rows cover payroll employment classified in that industry, nationally. They do not isolate this niche title, and contractors may sit in another industry.
| Industry, exact BLS name | NAICS | P25 annual | Median annual | P75 annual | Employment |
|---|---|---|---|---|---|
| Construction of Buildings | 236000 | $49,510 | $65,180 | $82,110 | 9710 |
| Residential Building Construction | 236100 | $43,680 | $59,160 | $74,880 | 5820 |
| Nonresidential Building Construction | 236200 | $61,520 | $76,990 | $99,080 | 3900 |
| Real Estate | 531000 | $48,380 | $63,740 | $81,140 | 18950 |
| Real Estate | 531000 | $48,380 | $63,740 | $81,140 | 18950 |
| Management of Companies and Enterprises | 551000 | $77,170 | $99,850 | $129,960 | 74470 |
| Management of Companies and Enterprises | 551100 | $77,170 | $99,850 | $129,960 | 74470 |
| Facilities Support Services | 561200 | $54,350 | $77,110 | $106,260 | 200 |
| Investigation and Security Services | 561600 | $54,580 | $73,110 | $103,910 | 750 |
| Investigation, Guard, and Armored Car Services | 561610 | $53,790 | $63,860 | $98,510 | 320 |
| Security Systems Services | 561620 | $55,640 | $79,990 | $105,540 | 420 |
| Services to Buildings and Dwellings | 561700 | $37,700 | $49,990 | $63,630 | Not published by BLS |
| Exterminating and Pest Control Services | 561710 | $34,490 | $49,450 | $56,330 | 210 |
| Landscaping Services | 561730 | $40,870 | $54,080 | $65,890 | 1380 |
The pay ladder
These related assignments use different SOC occupations. BLS does not turn a percentile into a seniority level.
- Commercial Property Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Commercial Property Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Senior Commercial Property Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Senior Commercial Property Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Assistant Property Manager, Commercial · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Assistant Property Manager, Commercial maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Office Property Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Office Property Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- General Manager, Class A Office · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
General Manager, Class A Office maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Retail Property Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Retail Property Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Shopping Center General Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Shopping Center General Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
- Industrial Property Manager · SOC 11-9141 Property, Real Estate, and Community Association Managers Broader occupation
Industrial Property Manager maps to Property, Real Estate, and Community Association Managers (11-9141), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
Pay questions
Does BLS publish Marketing Coordinator, Retail Center separately?
Marketing Coordinator, Retail Center maps to Market Research Analysts and Marketing Specialists (13-1161), a broader occupation. BLS does not publish this exact real estate title separately. The property's scope, equipment, supervision and required credentials can differ from the occupation as a whole.
What does the median mean?
Half of workers in this occupation and area earned less than the median and half earned more. The figure is not an experience level or a salary recommendation.
What do the other percentiles mean?
The 10th percentile means 10% of workers in this occupation and area earned less than this. The same interpretation applies to the 25th, 75th and 90th percentiles.
Why might a figure say or more?
This wage is equal to or greater than $115.00 per hour or $239,200 per year. BLS does not release the exact wage above that threshold.
Can I compare annual and hourly pay?
BLS uses annual = hourly × 2,080 when both bases are applicable. This is a reporting convention, not a promise of paid hours.
Are these figures current?
The reference period is May 2025. The release date is 2026-05-15. Figures are not projected or adjusted for inflation.
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Pick a timeOther covered markets
All BLS areas are available in the public tools. These links show this occupation's largest metro employment markets.
- Northern New Jersey
- Los Angeles-Long Beach-Anaheim, CA
- Boston-Cambridge-Newton, MA-NH
- Chicago
- San Francisco-Oakland-Fremont, CA
- Washington-Arlington-Alexandria, DC-VA-MD-WV
- Dallas
- Atlanta-Sandy Springs-Roswell, GA
- Seattle-Tacoma-Bellevue, WA
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
- Denver-Aurora-Centennial, CO
- Minneapolis-St. Paul-Bloomington, MN-WI
- Houston-Pasadena-The Woodlands, TX
- San Jose-Sunnyvale-Santa Clara, CA
- Phoenix-Mesa-Chandler, AZ
- Detroit-Warren-Dearborn, MI
- Charlotte-Concord-Gastonia, NC-SC
- Orlando
- Tampa
- Austin-Round Rock-San Marcos, TX
- Salt Lake City-Murray, UT
- Portland-Vancouver-Hillsboro, OR-WA
- Cincinnati, OH-KY-IN
- St. Louis, MO-IL
- Kansas City, MO-KS
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- 2
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- 3
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- 4
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- 5
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- 6
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What else should you ask before starting this search?
Salary methodology. Official data retrieved 2026-10-07.
CAM has different meanings. NAA CAM is the Certified Apartment Manager credential. The Florida community association manager license is a separate license, cited here as an example of state licensing. In commercial budgets, CAM means common area maintenance. We check the credential or license relevant to the opening, where the state requires it.